Prepared for onQ by Adalytical, July 2026
The account has a campaign structure that already converts. This is the plan to prove the next two levers, then fund what works with a higher monthly budget.
A before and after story a cafe owner recognises instantly: the printed menu they reprint every price change against the screen that updates itself. Drag the slider.
reprinted 3 times this year
The proof point the ad leads with. Industry reports commonly cite a 3 to 8 percent lift in average order value for cafes after switching to digital menu boards. Upsells, combos and time-of-day promos do the work a laminated sheet can't.
Illustrative docket. Not every order upsizes; averaged across all orders that's where the 3 to 8 percent lift comes from. The screen sells the combo, the upsize and the cake while the customer queues, without asking staff to push anything.
Before and after creative built on the story above. One visual, one claim, aimed squarely at cafe owners.
Same story continued, plus a short case study. No new message to digest, just deeper proof.
A free digital menu consultation. Low commitment for the cafe, high intent for the sales team.
This is not a new bet on structure. It's the exact funnel already converting on the Core Digital Signage Solutions campaign, pointed at a new audience. It runs as its own campaign so the results are readable on their own rather than blended into the proven campaigns.
A 30 second example of the creative: the before and after story above, told the way a cafe owner would see it on YouTube. Press play.
Gyms, retail counters and corporate reception areas all make the same visual case for a screen over a static sign. Same story, different wall.
Class timetables, PT promos and membership offers that change by the hour. The paper timetable on the front desk is the "before" shot.
Point of sale promos and pricing that update across every store at once. No more printing, posting and hoping each site swaps the signage.
Welcome boards, wayfinding and brand content instead of a static foyer sign. The most visible wall in the building, working for the brand.
One or two of these verticals launch alongside the cafe campaign rather than waiting for that result first. The funnel and landing page structure is reusable across all of them, so each new vertical is a creative swap and an audience change, not a rebuild. Whichever vertical reads best earns the next round of spend.
PMax is already spending on YouTube at a high cost per lead. The channel isn't broken, the creative is underpowered.
Refreshing that creative to lean on the same before and after visual is a lower cost way to lift an underused channel before adding new budget to it. Same asset production as the cafe campaign, so the video work pays for itself twice.
The order matters. More spend only makes sense if the team can absorb what it produces.
Before pushing more spend, we confirm the sales team can handle a higher lead volume month to month. That's the only real gate. Nothing gets scaled until this is a yes.
If capacity is there, the account has room to take more budget efficiently. The funnel converts, lead quality holds, the campaigns are proven. What's capping growth right now is spend.
The constraint right now is spend, not lead quality or funnel performance.